Data-Driven Storyteller &
I’m a
Insights Leader
my mission: to create clarity and meaning from complexity
Context is key; it unlocks our understanding of the world.
Art has been a defining part of my life—from drawing in my grandmother’s studio to earning a degree in art history and working at a world-class museum. Studying art history taught me to analyze works through symbolism, themes, and historical context. Art becomes infinitely richer and more powerful when we understand the time and place in which it was created.
The same applies to data—context transforms it into a more powerful tool for insight.
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Growth Audience Identification & Segmentation
Brand Essence Distillation & Positioning
Messaging Hierarchy Development & Optimization
Social & Digital Analytics Interpretation
Competitive & Market Trend Analysis
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Mixed-Methods UX Research (Qualitative & Quantitative)
Customer Journey Mapping & Behavioral Analysis
Persona Development & User Archetyping
Customer Experience Strategy & Optimization
Survey Design, Panel Management & Sentiment Analysis
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High-Impact Campaign Development & Execution
Donor Engagement & Retention Strategies
Board Workshop & Stakeholder Facilitation
Social Media & Digital Messaging
Grant Writing & Fundraising Communications